'Why we decided to sponsor 2015 Efya Girl Talk Concert’
The cosmetic line will have to wait until the early weeks of January 2016 to be launched but with the current buzz surrounding the niche of looking flawless with natures luxury skincare, we had to engage the CEO in this exclusive to find out few secrets on why they chose to be part of the 2015 GIRL TALK CONCERT which comes off on the 18th of December at the National Theatre, in Accra.
Why did you decide to sponsor this year’s Girl Talk concert?
Thank you very much. We decided to be part of this year’s event because we sat as a team and after proper checks and balances; we found out that the Girl Talk brand is purely in line with our plan – looking at the way we want to be introduced.
Looking at the concert, will you say that it was worth getting on board?
Yes, of course you know that if it wasn’t worth the sweat, no one will want to be part – but as it stands, the world can breathe a sigh of relief that something quality has come to stay – which we totally appreciate.
Out of all events in 2015, what passion led you single-handedly choose to sponsor this year’s?
Since we knew that we were going to launch in 2016, it was just appropriate to associate with a formidable brand ahead of the launch. We just decided that before our main launch, our brand must be seen in a light of consciousness and be accepted as we have drawn on the table.
Efya being the headliner for this year has torn fans apart; what is your take on her?
She is simply the best songstress in Ghana currently without any iota of doubt. She has proven herself over and over and over again. She has shown that she is a talented lady who can hold her
Why should ladies come to this year’s show if you are to say a word in that regards? It promises to be a fantastic night of the gathering of all ladies across Ghana at a single venue. Goodies are sure going to flow and the headliner will mesmerize every expectant hearts.
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