Last weekend Ghandour Cosmetics, a leading beauty manufacturing company launched
Scent of Africa, Africa’s first luxury fragrance, at the
exclusive Kempinski
Gold Coast Hotel in
Accra, Ghana with over 300 guests. The event kicked off with a red
carpet entrance by some of West Africa’s top celebrities including
Becca, Roseline Okoro, John Dumelo, Omotola Jalade-Ekeinde, Vimbai Mutinhiri, and emcee,
Joselyn Dumas. The product was launched via theatrical
performances
incorporating a diverse representation of African regions
including South African fire-breathers, a gum boot mining simulation
and product unveiling by super model, Oluchi Orlandi and
World Cup Champion and international footballer, Marcel DeSailly, Scent of Africa’s official celebrity brand ambassadors.
The Scent of Africa bottle
is designed in Africa’s instantly recognizable and iconic shape. The
gold colour of Scent of Africa for Woman, illustrates the magnetism of
today’s African woman while the silver colour of Scent of Africa for
Man, represents the modern distinguished African gentleman.
“Immediately, the packaging gets your attention. When I first saw
it, I held [it] in my hand and knew I needed to be a part of this,”
shared Oluchi, the former
Victoria’s Secrets model and Host/Producer of
Africa’s Next Top Model.
“I’ve been wearing the fragrance for the past few months and I
noticed when women smell the cologne, they are enthusiastic! It
immediately grabs their attention. For the gentlemen who love to
dress well, this fragrance is a perfect,” shared Desailly, a star of the France
national football team squad, with whom he won the 1998 World Cup and Euro 2000.
Scent of Africa For Man possesses exquisite notes of crushed petal of the geranium flower combined with a seductive cocoa
chocolate. The Scent of Africa For Woman fragrance is filled with
aphrodisiac ingredients, with notes of Almond, Jasmine, Ylang Ylang,
Vanilla from Madagascar and Musk. Both fragrances are available in 30 ml and 90 ml.
“I’ve had the vision of launching
Scent of Africa for many
years. I’m happy that we are able to see it come to life. I am
most interested in our fragrance telling a story. It is
Oluchi’s feminine charm in direct contrast with the powerful and virile physique of Marcel Desailly that represent a powerful force of one sole vision, the awakening of a new Africa,”
said Tanal Ghandour, owner of Ghandour Cosmetic, whose highly
integrated manufacturing facility in Ghana employs over 600 staff.
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